RGX Consulting

Successful management of participation of American buyers Food Fair Virtual of Ecuador

In the first edition of the Food Fair Virtual Edition 2020, organized by the Ecuadorian Federation of Exporters, we carried out our “Buyers Recruitment” service, achieving the participation of 5 buyers who participated in the event held from June 29 to July 7, 2020.

The Ecuadorian exportable supply corresponded to the sectors of:

  • Coffee and elaborated
  • Cocoa and processed
  • Processed foods
  • Non-traditional fruits
  • Banana and plantain
  • Fishing and aquaculture
  • Others in the food and beverage sector

Among our main tasks we work on the search for importers in the United States, and then invite them to know the Ecuadorian exportable offer on the virtual platform; at the same time we coordinate virtual b2b appointments.

At the end of the process, we remain in contact with American buyers to learn about their experiences, purchase intentions, and other observations of improvements in terms of the organization of the fair and virtual b2b. The American importers that participated were Carbamericas Inc, Distribuidora Limeña Inc, Miami Crab Corporation, World Variety Produce Inc and Grupo Neyi LLC

Thanking the Ecuadorian Federation of Exporters (Fedexpor)  the trust placed in RGX for this work, we provide entities linked to export promotion the following recommendations for this type of event:

  • Have a catalog by sector and / or by company aimed at buyers in the target market, where emphasis is placed on logistics solutions for delivery at destination, financial, commercial and promotional support to international buyers and international quality standards achieved.
  • Most of the virtual platforms currently available on the market do not have the possibility of real-time translation, therefore, it is advisable to try to have your own staff who speak and understand the English language to negotiate.
  • At the end of the event, it is essential to periodically monitor the buyers who have participated, to know the assessment of the business appointments made with the exporters and to identify unsatisfied demands.

To learn more about our buyer recruitment service for virtual b2b events, contact us at customerservice@rgxonline.com and a consultant will contact you within 48 hours.

RGX - Brain - European Importers

RGX Consulting

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