RGX Marketing

Microcredits

In order to learn about the informal microcredit mechanisms that exist in the different African markets to discover new ways to involve markets and change personal and business credit patterns, RGX has developed a market study for our client Kore Fusion (United States) in 5 African countries (Egypt, Nigeria, Tanzania, Kenya and Zambia)
To achieve the objectives, 75 open / in-depth interviews were developed per country with local borrowers to learn about the current reality of the African market in these countries.
#africa #egypt  #nigeria #kenya #Tanzania * #research #business #marketsstudies #marketresearch

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