RGX Trading

Market profile vs Market study

RGX - Market profile vs Market study - Trading Sites

Many companies ask us what is the difference between a Market profile and a Market study and which one they need to do to have more benefits.

Here we list what each one contains so that the Companies can evaluate what they need.



– Overview of the country’s economy.

– Analysis and assessment of the target market.

– Import volumes ($) and origin.

– Competition.

– Client Profile.

– Marketing channels.

– List of importers in the target market.

– Fairs and industry events.

– Standards and entry requirements.

– Requirements for setting up a company.  



– Macroeconomic Data. Evolution of GDP, spending, and imports the last three years.

– Local production and market: composition of production. Identification of monopoly/oligopoly, size of wholesale and retail markets.

– Analysis of competition (national, foreign, product competition).

– Composition of distribution channels (% of total sales represented by each channel, brands operating in each channel, and market share of each brand).

– Prices: price analysis, competition prices, margins that each link in the chain works with. Calculation of the import price and comparison with other suppliers.

– Promotion: recommended specialized media: international fairs, trade publications, newspapers, radio, TV, etc.

– Assessment of necessary product adaptations due to regulations or consumer preferences.

– Brand and packaging feasibility analysis according to regulations and consumer preferences.

– Legal and technical requirements for importing the product.

– Current, past, and future consumer trends and consumer preferences of the target market.

– Installation of subsidiaries and their corresponding procedures.

– Business culture protocol in the destination country.

– List of potential buyers/importers.

– Summary of in-depth interviews (between 5 and 7) conducted with importers, key informants, and opinion leaders.

– Conclusions and recommended next steps. 

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